A Thing of Beauty

February is the longest, shortest month of the year.  Most days are fairly gloomy and although we know – thanks to the groundhogs predictions – that Spring is coming, it sometimes feels like it will never arrive.  People who suffer from Seasonal Affected...

Hawaii at Home

February 2nd, in addition to belong to the groundhog, is also World Play Your Ukulele Day. If you haven’t had the pleasure of boarding this plucky little instrument for grade school music lessons, you have missed out on something that just sounds like joy and sunshine...
Creating Experiences

Creating Experiences

Creating Experiences In 2020, the customer’s experience surpassed price and brand recognition as the most important factor in a consumer’s buying behaviour.  And, a large number of those consumers are willing to pay a premium to have a positive and...

The 4 P’s for Surviving a Pandemic (and Reopening)

In the movie Apollo 13, Gene Krantz, the NASA flight director, asked the engineering team for the ill-fated flight to work with whoever they needed to in order to get the crew home safely. “I don’t care what anything was designed to do,” he said, “I care about what it...